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Covid-19 Crisis Communication and Management (Online Training)

The COVID-19 pandemic has changed the world from business as usual to what is now being called the “New Normal”. The velocity with which the corona virus spread and its impact has been severe and has caught most governments, businesses and communities by surprise. Not only is it a developing story, it is also a story in which fake news have done harm, and resources put under severe stress. In today’s always-on “real-time” news world companies have little time to avert or respond to a crisis such as COVID – 19. Crises come in many shapes and sizes and unfortunately they do not wait for pandemics to finish.

Stakeholders expect companies to be ready to deal with the hand of fate and to act responsibly. In fact, surveys around the Globe shows that stakeholders expect companies to contribute and that how they respond to the massive challenges will either create or break reputations for decades to come.How speedily a company reacts and communicates and demonstrates the duty of care during this COVID -19 and other crises, improves perceptions and speeds recovery. 

The key to this is to have in place a real-time crisis capability such as a crisis management and communication plan, trained personnel, and the know-how to hopefully avoid, plan for and act when a crisis arises. Many companies found themselves trying to deal with the fallout of the pandemic whilst trying to plan and act at the same time, creating unnecessary stress and problems.

  • The Latest know-how on the COVID-19 crisis and how it is unfolding, and the lessons learnt to date
  • Understand the different types of crisis and what will be regarded as adequate response by stakeholders
  • How to protect the organisation’s hard-earned reputation
  • How to develop an integrated COVID-19 crisis Management for the Business, one that incorporates best practices
  • Develop and train a crisis team with members that will understand their roles and responsibilities
  • How to communicate before, during and after a crisis
  • Crisis and Critical incident managers
  • Risk Responders and Members of Crisis Teams
  • Business Continuity, Disaster Recovery and Emergency Response Practitioners
  • HR and Other Staff Experts responsible for Safety, Security and Facilities
  • Corporate Affairs, Corporate Communication and Public Relations Managers and Practitioners
  • Marketing, Customer Service, Channel and Supply Chain Managers
  • CEO’s, CFO’s, Executives and Managers who are required to handle Reputation and Stakeholder Matters

NQF Level 6, 5 Credits toward Diploma in Management. A certificate of competency can be earned, subject to successful completion of the assessment in the specified period stipulated at the event. If a participant chooses not to complete the assessment, he/she will receive a certificate of attendance only.

After successful completion of the course and assignment the participants will receive a certificate of competence issued and accredited by Southern Business School, which carries 5 credits towards the Diploma in Management SAQA Qualification ID 96728

Our Accreditation Partner

In terms of the Higher Education Act, all courses and programmes offered by Business Schools resort under the Council on Higher Education’s Quality Committee (CHE QC) for assessment and quality-assurance purposes. All courses offered by Southern Business School are registered through the prescribed higher education processes and are subject to internal quality assurance processes as far as moderation, assessment and accreditation are concerned. When short courses are aligned to modules of formal academic programmes of Southern Business School, or SAQA Registered Unit standards, they are credit-bearing short courses. This status is also described in the Criterion Guideline document for Short Courses” from SAQA

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    Jul 20 - 23 2020


    All Day

    Local Time

    • Timezone: America/New_York
    • Date: Jul 20 - 23 2020
    • Time: All Day


    • Deon Binneman
      Deon Binneman
      Reputation and Crisis Management Advisor

      Deon’s skills lies in facilitating & training and assisting clients with projects dealing with Reputation, OD, Crisis and Stakeholder issues ranging from Corporate Reputation, Reputation Risk, Stakeholder Reputation, Strategic, Crisis Communication and Crisis Management and PR. He has written many a Crisis and Crisis Communications plans including Vodacom when they were merging with Vodaphone. Deon was the Strategic Crisis Adviser to Statistics SA during the 2011 Census, he advised ATNS – Air Traffic Navigation Services during the 2010 Soccer World Cup. Deon has facilitated Crisis workshops in Beijing, Australia, Singapore, Malaysia and South Africa. He is a part time lecturer and GIBS and has done numerous guests lecturing at UJ, Monash and UCT. Deon has spoken at more than a 100 conferences in 15 countries.

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